Edition 01 · From chaos to customers.
The Inflection.
The Dispatch | Case 05Jewellery · Shopify Store + Branding · 2025

A handmade jewellery brand outgrows its first platform and gets built for the world.

600 products, three countries, one brand identity, built from scratch for a maker who'd outgrown where she started.

600+
Products Moved
3
Countries
New
Brand Identity

What was broken

A handmade jewellery brand had been selling on Etsy for years, mostly to customers in the US. It worked, until it didn't. No control over how the shop looked, no way to charge in different currencies, and no brand that felt like hers. Growing into new countries meant building something she actually owned.

What we built

We moved 600+ products from Etsy to Shopify, set up separate storefronts for India, the US and the UK, and sorted out payments in multiple currencies plus shipping anywhere in the world. The brand got rebuilt at the same time: new logo, colours, fonts, product photos, packaging and marketing emails.

What changed

A store that can sell worldwide, built and ready. The brand now owns its shop, has an identity that works in every market, and has everything it needs to sell anywhere.

Next dispatch · 01

A voucher comparison site that takes the guesswork out of finding the best deal.