Every story here is a curve that changed direction.
No pretty thumbnails here. Each dispatch tells you what was broken, what we built, and what changed. If something's still in progress, we say so.
A voucher comparison site that takes the guesswork out of finding the best deal.
Lots of sellers, thousands of offers, prices that keep changing. We built one place to compare them all, plus everything behind it, from scratch.
A bootstrapped clothing brand skips the warm-up and goes straight to selling.
No audience, no store. We built both at the same time and pointed them at the same customer.
A restaurant nobody knew existed decided not to pay anyone to change that.
No paid influencers, no barter deals. Just content about the food, the space and the people behind it, started before the first table was even seated.
An AI agent that turns long video courses into guides you can actually read.
Great video courses are everywhere. Great written guides, not so much. We're building an AI agent that works through a whole course on its own and hands back a proper written guide. Still in progress.
A handmade jewellery brand outgrows its first platform and gets built for the world.
600 products, three countries, one brand identity, built from scratch for a maker who'd outgrown where she started.
Chapter incoming
A consumer brand mid-rebuild. No made-up numbers. When the curve bends, the dispatch goes live.